Launching and Marketing Your Company
By Tawni Fears of The Tawni Logues, LLC.
Starting your own company can be equally as frightening as it is thrilling. You have no idea if it will work. You are unsure if others will support your vision. The truth is, you learn more about yourself stepping out on faith than anything else. While everyone can experience a unique journey, there are essential foundational needs that apply to any company regardless of the type.
Here are a few things to consider:
Your "Why": So many people want to be a “boss,” but running a company requires a servant leader. Someone who will crawl, humble themselves and look for avenues they can use to really assist other people. Remember, money follows good intentions.
Service: Be sure to study good service. How often do we hear that good customer service is lacking? Unfortunately, minor businesses are often the ones highlighted when the service is less than spectacular. You can be exceptional by being true to your word, beating deadlines, being swift when it comes to following up with inquiries, and giving real expectations for what you can and cannot do. Good service is the absolute best form of marketing. Your clients will be excited to share with others what you do.
Grow: Seek to grow not just in revenue, but in peace and education. Spend time focusing on giving yourself more so that it will be evident in your company. Read articles and books that pertain to your passion.
Network: If you bother to network, it actually works! It is not about making new friends, but everyone needs valuable connections. Have you looked into free events in your city? How many new business cards have you gained this year? Do you actually contact any of those people? Your circle can determine so much.
I would like to leave you an affirmation that can be prayed/spoken over your business on a regular basis:
"I will succeed in monumental ways this year. My business idea will land in the right hands. The funds I need will be provided. I will not be stressed. I will flourish doing what I have been called to do. I am thanking God right now for my growth."
Success is yours,
Tawni S. Fears
Owner of The Tawni Logues, LLC.
The Tawni Logues, LLC is a boutique communications firm helping to build brands and companies through sharp and strategic writing and editing services. The company specializes in unique approaches to getting each client’s point across. Tawni Fears and The Tawni Logues, LLC were recognized in the Atlanta Tribune as a rising business owner and company to watch. Tawni Fears was a 2017 Who's Who in Black Atlanta honoree.
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